Neuromarketing benefits
Neuromarketing is responsible for analyzing how people make the purchase decision, in order to produce strategies to generate more sales.
Neuromarketing is a discipline that applies techniques and knowledge of neuroscience to the field of marketing. Their goal is to study brain activity and physiological responses from consumers (such as neuronal activation, heart rate, or eye movement) to understand how they learn, what draws their attention, and how they make purchasing decisions, often below the level of consciousness.
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How and why to humanize your brand?
Making your brand have a human approach will help to connect with your audience, it will have greater recognition and a better positioning in the market. -
How does empathy affect?
Empathy in digital Marketing will always be the key to understanding the consumer, increasing sales and generating successful strategies.
