The content marketing aims to create relevant and valuable content to attract the target audience, and is of vital importance for the digital marketing inbound. This methodology; Unlike traditional marketing that is invasive; Its main objective is to attract the audience, with persuasive information that encourages connection with users.
Content marketing is about creating valuable experiences that have a positive impact on both people and your company.
The importance of content in SEO
Content is a very important factor for natural search engine optimization (SEO). Since, Google considers more important the websites that create original, unique and valuable content.
As search engines like Google or Bing get smarter with semantics, the value of the content becomes more important.
Another factor is that, those dynamic websites that periodically grow with new articles, generate more links and this is another parameter that Google takes into account to increase the positioning in its results, which translates into higher organic traffic to its websites.