Advantages of online advertising

7 advantages of Internet advertising

As a consequence of the growth of the internet, the universe of possible buyers of goods and services increases.

Unlike traditional advertising, which looks for buyers at random; advertising through the internet shows the ad to the buyer at the exact moment they are looking for what we want to sell.

1. Reach a huge universe of users
   Internet advertising allows us to reach millions of people located around the world, and at the same time, it allows us to segment locations and specify the users to whom our ads are directed.
   In addition to allowing us to reach a large audience, it allows our ads to be available 24 hours a day, 365 days a year.
2. High effectiveness
   Traditional advertising is presented looking for the "chance" that a potential buyer sees it and becomes interested in it. Internet advertising is presented directly when the potential buyer is already interested; This represents a high degree of effectiveness, mainly due to the fact that it allows us to specify the type of audience to be addressed.
3. Low cost
   You pay once the interested party has interacted with your ad. Using an advertising medium within the internet as well as designing an advertisement for this medium is much less expensive than in the case of traditional advertising media.
   Even in the vast majority of adware, you only pay for user clicks on your ads or, in other words, you pay only when someone visits your website.
4. Time saving
   In addition to saving money, advertising on the internet allows us to save time, since using a digital medium or creating an advertisement is a faster task than the traditional one, because it does not require printing paper or canvas, nor does it require people to distribute flyers . This means that our message can reach people immediately.
5. More information that flows both ways
   Advertising on the Internet presents a two-way communication, since the receiver can easily communicate with the sender; for example, through forms, email or online chats. Likewise, it allows the public to immediately access a greater amount of information about the product or service that is being advertised.
6. Results that can be measured
   Another advantage, compared to traditional advertising, is that its results can be easily controlled and measured. Through the various programs & nbsp; we can, for example, measure in real time and the effectiveness of the media or advertisements that we are using.
7. Flexibility that allows changing and correcting the strategy on the fly
   A digital online campaign allows us to easily and immediately change our advertising strategies, when necessary. For example, if when measuring the results of our advertising campaign, we see that we are not obtaining the expected results; It is possible to change the media we are using or modify our ads immediately.