Our digital marketing consulting service is focused on creating a strategy adapted to today's reality: where AI-generated responses dominate searches, and positioning is no longer measured just in clicks, but in visibility in AI results.

Why is this urgent?

According to recent 2026 studies:

  • The average CTR in organic searches has dropped by 30-40% since the arrival of generative responses.

  • 58% of Google searches now show AI-generated responses (like Gemini or Copilot).
  • "Zero-click" searches now exceed 60% of the total.
The question is no longer whether this will affect you, but how you will adapt so that your business remains the answer customers are looking for.

How do we start?

There is no single magic tool. Effectiveness comes from combining tools with good judgment.

The importance of establishing a digital marketing strategy is to ensure that all actions are directed towards the business objective with measurable goals (metrics) that meet expectations and stay within budget.

The three key factors to consider for each project are:

We define the tools based on what you need to achieve. Building brand awareness is different from capturing customers ready to buy.

  • Branding → Content + Social Media + AEO (to position yourself as an authority that AIs recommend)
  • Quick conversion → Google Ads + Landing page optimized for AEO
  • Loyalty → Email marketing + Community + AEO Content that answers recurring questions

The tools depend on where your audience is. There's no point being on every network if your ideal client only uses one.

  • Young people → TikTok/Instagram
  • Professionals → LinkedIn
  • Active searchers → SEO + AEO (appear in Google's generative responses)

We adapt the strategy to what you have available. We work with tight budgets and realistic timelines, without empty promises.

  • Limited budget → AEO + organic SEO (one-time investment, lasting results)
  • Limited time → Google Ads (immediate results)

Why does it work?

  • AEO (Answer Engine Optimization) positions you not only on Google, but also on AI assistants (like the one on Windows or Samsung).
  • 72% of users trust generative responses more than ads. If your content is the authoritative source, AIs will cite you.
  • Invest once, benefit forever: While ads pay per click, your AEO-optimized website generates leads at no additional cost.
 

What do we do differently?

Our Proposal: Hybrid Strategy with AEO at the Core

  1. Analysis of "real questions" text
    • We identify what questions your audience has (e.g., "how to save on a home renovation in Monterrey?").
    • We design content that directly answers those questions, so AIs choose you as the source.
  2. Hybrid Strategy: Immediate + Long-lasting

    Short term (1-3 months)

    Long term (6+ months)

    Meta/Google Ads campaigns to validate messages

    Content optimized for AEO that generates organic traffic

    Segmentation by location and behavior

    Positioning in Google's "generative responses"

    Real-time measurable results

    61% reduction in cost per lead (as in the case of the custom kitchens)
  3. 2026-focused Measurement
    • Not just "visits" or "conversions", but:
      • How many AI responses does your website appear in?
      • How many times are you cited as a source?
      • Does the cost per lead decrease over time?
 

Why Our Strategy Works

  • Focused on the person, not the metric: We know your client isn't looking for "ads," but solutions to their questions.
  • Adapted to Google's evolution: If you don't optimize for AEO today, by 2027 you will disappear from users' radar.
  • No recurring costs: With AEO, you build an asset that generates leads without paying for each click.

"When a client asked me for only Meta advertising, I showed them how their website could become Google's first answer. Today, 80% of their leads come from organic searches... and their cost per lead dropped by 65%."
— Montserrat Serramiá, Strategy Director

Ready to start?

Nobody knows your business better than you yourself, we know this very well, so the first task to define an action plan is a meeting to understand the project and fluid communication.

Request an exclusive proposal for your project, we meet for 15 minutes to find out your expectations and we send you a personalized strategy to your email:

Schedule a meeting