AEO (Answer Engine Optimization) is the strategy of preparing the content of a website to be selected and used as adirect response by modern search engines (such as Google) and artificial intelligence assistants (such as Siri or ChatGPT).

Its goal is to learn what questions users ask themselves and structure information (with clear answers, lists, schemes) so that the machine ;"decides" that your content is the best option to answer, thus appearing at position zero or in voice results. It is the evolution of SEO: it is no longer just about keywords, but about becoming the source of the answer.

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