The alphabet soup of positioning in the AI era
If you've come here looking for how to make your website visible to artificial intelligences, you've most likely come across a jumble of acronyms: AEO, GEO, LLMO, AI SEO... And you might be wondering: "If I'm looking for GEO and this consultancy talks about AEO, can it help me?"
The short answer is: Yes, absolutely.
The long answer is what we want to explain in this article: why these names exist, what they have in common, and most importantly, how we can improve your website's visibility to LLMs (Large Language Models) whether you have full access to your website's code or you can only manage the texts.
1. The dictionary (without complications)
The industry is still agreeing on names, but they all point in the same direction: stop optimizing only for "keyword search engines" and start optimizing for "engines that generate answers."
- AEO (Answer Engine Optimization): The natural evolution of SEO. It focuses on structuring content to answer a question directly and clearly, whether for a Google featured snippet or a voice assistant.
- GEO (Generative Engine Optimization): The most precise term for the current moment. It's about preparing your content so that systems like Google AI Overviews, Perplexity, or Copilot choose it as a reliable source to generate their answers.
- LLMO (Large Language Model Optimization): A more technical view. It focuses on how language models "read," retrieve, and value your information (often linked to RAG technologies).
- AI SEO: The more commercial "umbrella" term, useful for bridging traditional web positioning and the new realities of AI.
The conclusion? They are different windows looking into the same room. The goal is always the same: for the AI to recognize you as an authoritative source and cite you.
2. Two paths to visibility (and both are valid)
One of the biggest fears we often detect in our clients is: "I don't have access to the server, I don't know how to code, and my CMS is very locked down. Does that mean I can't do anything for AI?"
Nothing could be further from the truth. AI positioning is built on two pillars, and you can start with whichever one you have within reach:
Path A: Content and Authority Strategy (No coding required)
If you can't (or don't want to) touch your website's code, you're not out of the game. In fact, this is where most of the battle is won. LLMs value clarity, structure, and authority above all else.
- What can we do? Write content that directly answers your ideal client's search intentions, use rich semantic language, structure texts with logical headings (H1, H2, H3), and reinforce E-E-A-T (Experience, Expertise, Authority, and Trust).
- The result: The AI perfectly understands what you're talking about and recommends you, even if the underlying website is technically simple.
Path B: Technical and Structural Optimization (With code access)
When we have the permissions and technical knowledge, we can fine-tune the engine so that the AI "reads" your website even more easily and accurately.
- What can we do? Implement structured data (Schema.org), optimize loading speed, correctly manage
hreflangtags for multilingual websites (a field where our team has developed specific solutions, such as the AEO Multilingual module for Drupal), and ensure an impeccable information architecture. - The result: We eliminate any technical friction so that AI crawlers ingest and understand your content with maximum fidelity.
3. Our proposal: The AURA methodology applied to your case
With our experience, we have the privilege of being able to act on both levels. But our priority is not to sell you a complex technical audit if what you need is a clear content strategy.
The AURA methodology, developed by our consultancy, is based on listening to your reality:
- If you're a small business managing your WordPress or Wix and you can only edit texts, we'll work on the excellence of your message and its structure.
- If you have a development team or an advanced Drupal/WordPress environment, we'll be able to implement modules, structured data, and technical optimizations that give you a real competitive advantage.
It's not about what tools you have, but about how we leverage them together to make your website the answer the AI is looking for.
Conclusion: Let's talk without acronyms
Don't let an acronym make you think we can't work together. Whether you're looking for AEO, GEO, LLMO, or AI SEO, what you're really looking for is visibility, authority, and clients in the new digital ecosystem.
If you want us to do a simple review of your current content or if you want to talk about a deeper technical audit, contact us. We adapt to your technical level, with no empty words and with practical solutions.
